EssilorLuxottica
Key Visuals
Awareness Program
04/
Type
Branding
& Campaign
EssilorLuxottica
client
2024
year
Asia & Europe
Project Story
The general assortment Fatigue-Relief lens is an innovative single vision lens, incorporating an accommodative support. It targets young wearers with a dynamic, digital life, and suffering from eye fatigue.
Strategy
Brand Identity
Art direction
SCOPE
ROLE
Delivered consistent and high quality visuals aligned with global brand standards. Supported stakeholder alignment across multiple teams. Maintained brand consistency across campaign and marketing materials
ASSETS
Key Visuals
Digital Banners
Campaign In-store assets
OOH visuals
Deck Templates
The Brief
Redefine the perception of single vision lenses by shifting the conversation from product to personalised experience. The campaign refreshes the accommodative support category through a modern communication toolkit that makes technical benefits relevant, engaging, and easy to understand.
Explorations
In a world where every swipe, scroll, and stream demands more from our eyes, daily life has become a digital marathon. The concept captures this shared experience, reframing visual fatigue through an engaging story while positioning accommodative support lenses as the everyday companion for lasting eye comfort.
Rebranding KVs
As part of EssilorLuxottica's global rebrand, a new visual system was rolled out to redefine the brand's look and feel. Working within the updated guidelines, the project focused on elevating communications through a cleaner, more intentional design approach that strengthened consistency across all touchpoints.
Winning KV
Built on three key principles: attracting attention, simplifying complex product benefits, and creating everyday relevance. The visual system balances bold impact with clear communication, using relatable storytelling and educational cues to engage audiences while maintaining a sleek, approachable aesthetic.
Personal takeaway
Being entrusted as a brand guardian for EssilorLuxottica taught me that great design isn't about adding more, but communicating better. Across campaigns spanning myopia management, ophthalmic lenses, and eye care, I learned to translate highly technical information into visuals that feel intuitive, relatable, and instantly understood.
​
Working within a rigorous global brand system challenged me to think more strategically, using restraint, clarity, and purposeful graphic elements to communicate complex ideas without compromising consistency. Knowing that these campaigns were rolled out globally made the work especially meaningful. It reinforced my belief that thoughtful design has the power to simplify, educate, and create impact across cultures.