Essilor® Stellest® Myopia Awareness Program
Awareness Program
04/
Type
Branding
& Illustration
EssilorLuxottica
client
2024
year
Asia & Europe
Project Story
Myopia in children is a growing concern worldwide, but awareness and understanding among parents and kids remain limited. The challenge was to create an educational program that would make myopia management accessible, engaging, and memorable — sparking interest in children while equipping parents with the right knowledge.
SCOPE
Strategy
Program Structure Audience Mapping Creative Concept Visual Identity Guidelines
ROLE
Built visual direction across the brand programme and marketing, shaping a cohesive system and guiding the creative team to deliver consistent, high-quality output
ASSETS
Key Visuals
Branding Guidelines
Social Media Graphics
Email Marketing Collaterals
Campaign Collaterals
Deck Templates
The Brief
Eyestar Mission reimagines myopia education as an adventure beyond the classroom. Designed around a cast of original space explorers (Skyler, Charlie and Eyo) and interactive planetary worlds, the programme turns complex eye health concepts into playful, memorable experiences for children while empowering parents with clear, accessible knowledge. Launched first in China before expanding across Europe, the campaign demonstrates how thoughtful storytelling and character-led design can make education both engaging and impactful.