Candy Party Store Design
Candy Party
03/
Type
Store Branding
& Interior
Valiram Group
CLIENT
2024
YEAR
Kuala Lumpur International Airport (KLIA), Malaysia
Project Story
Our objective was to imagine a new confectionery brand and to create an extraordinary retail experience for Candy Party that would help attract shoppers in KLIA, Malaysia
SCOPE
Strategy
Brand Identity
ROLE
Led visual direction across brand and marketing, ensuring cohesive, consistent execution across all touchpoints
LOCATION
KLIA, Malaysia
The Approach
An explosion of colours and vibrancy that captivates travellers immediately, unfolding an immersive, playful world in which brands can claim their own territories. Thoughtfully positioned category highlights guide customers across the full store, encouraging exploration. The result reflects the brand's joyful spirit and amplifies engagement at every touchpoint.
The DETAILS
Inspired by the whimsical world of Willy Wonka, this vibrant wonderland transports travellers into a universe of sweet delights and endless discovery.
Under the category experiences, each section is thoughtfully named after iconic quotes or influential figures that celebrate Malaysia’s rich heritage and culture.
Bursting with pop colours, neon lights and playful graphics, every corner is designed to spark joy and curiosity. It’s a feast for the eyes, a treat for the senses – literally a candy land where happiness calls out from afar.
